In this article, we looked at a few content trends that are driving business online, but one trend that has been playing out in the background for some time now is the rise of social media content across the internet. Social media content enables content to be shared throughout the internet at large with little effort on the part of the content publisher. And content trends like these are playing a huge role, as people realize that it is easier to make money on the internet when they have more content to share than it is to try to convince someone of something through text.
Another prominent content trend that is really playing out in the background is the rise of webinars as a tool for brand building. At the heart of webinars are question and answer sessions where the audience gets more involved than they would with a traditional how-to manual. (And the format works well for content publishers too because they can offer the same information that is on the web but in a more human language.) Webinars allow you to reach your audience instantly, so you can build brand recognition and awareness before they know it. And all you have left to do is to have a well-optimised website for your niche that your target audience will find helpful.
So if you’re interested in getting into Internet marketing, one trend worth watching in the next decade will likely be the rise of webinars as a tool for brand building. There are various forms of webinars available, but the best ones I’ve seen have been webinars on social media and YouTube. (And there are also podcast versions of these events.) You can get involved in these events to help brand yourself and your company, or to find out what people in your target market are interested in. The content trends listed above will enable you to get in on some of the current conversations happening on the social media front.